Mark Ambor Delivers a Sun-Soaked, Emotionally Expansive Triumph With "Who Knows"
- STAFF
- May 16
- 2 min read
Updated: May 16
By: Staff
“Who Knows” is a dazzling display of Mark Ambor’s unmatched ability to craft vibrant, heartfelt pop brilliance.
Mark Ambor Returns With “Who Knows”—A Breezy, Beat-Driven Leap Forward
May 9, 2025 — Midway through a completely sold-out headline tour across the U.K. and Europe, breakout singer-songwriter, producer, and multi-instrumentalist Mark Ambor drops a new track, “Who Knows”, and it hits like a deep breath after a sprint. Released via Capitol Records alongside a visually crisp, sun-soaked video directed by Katherine Goguen, the single arrives as Ambor’s first new music of the year—and it’s already turning heads.
“To me, it feels like a step between Rockwood and what’s coming next,” Ambor shares. And he’s right.
“Who Knows” blends his emotionally earnest songwriting with a looser, more carefree energy. It’s a clear sonic evolution from the heartfelt indie-pop of his 2024 debut album Rockwood, while still holding onto the melodic instincts and lyrical honesty that helped tracks like “Belong Together” go 25x Platinum globally and crack the Billboard Hot 100.
Musically, it’s light on its feet—built around warm guitar lines, airy synth textures, and a chorus that invites you to sing along like you’ve known it for years. Produced by Ambor alongside Noel Zancanella, Ian Fitchuk, and Ammo, the track feels expansive but grounded, polished without losing charm.
Lyrically, “Who Knows” leans into the uncertainty of young adulthood with a shrug and a smile. It’s not so much lost as it is open—open to whatever happens next. It’s that mix of emotional clarity and sonic optimism that’s resonating with fans on tour, where Ambor has been road-testing the track to sold-out crowds who already know the words.
The accompanying video mirrors that spirit: sun-drenched, spontaneous, and personal. Goguen captures Ambor’s magnetic screen presence with an effortless intimacy that pairs perfectly with the song’s vibe.
After a breakout year that included national TV appearances (Jimmy Kimmel Live, TODAY), nearly a billion global streams, and a debut album praised by Billboard and PEOPLE, “Who Knows” feels less like a comeback and more like a confident next step. It’s the sound of an artist enjoying the moment, connecting with his audience, and setting up for whatever’s coming next.
“Who Knows” is Mark Ambor at his most free-spirited and relatable—an infectious single that captures the rush of not knowing what’s next, and loving it anyway. Add it to your summer playlist.
Mark Ambor’s “Who Knows” is a masterclass in melodic storytelling—effortlessly magnetic and emotionally charged.
Don’t miss the chance to playlist, stream and share "Who Knows" by Mark Ambor.
