MAAME Delivers a World-Class, Emotionally Charged Performance With “Beautiful” That Soars With Stunning Grace
- STAFF
- Jul 10
- 3 min read
Updated: Jul 10
By: Staff
An absolutely breathtaking showcase of raw vocal power and lyrical vulnerability from MAAME.
We recently discovered MAAME, and her latest release left a powerful impression from the first listen. There’s an undeniable elegance and originality to her artistry that immediately caught our attention and pulled us into her world.
“Beautiful” opens with soft, striking guitar work that instantly sets a heartfelt, cinematic tone. From the first moments, the sound feels fresh and contemporary, yet deeply rooted in emotional authenticity. What follows is a vocal performance that completely floored us.
MAAME’s voice glides with a sweet, soft, and soaring quality, like a bird floating across a crimson sunset over the ocean. Her falsetto tones are delicate and mesmerizing, effortlessly weaving through the arrangement with a quiet strength. There’s a vulnerability in her delivery that not only conveys the emotional depth of the song but also elevates it to a world-class level. The connection she maintains to each lyric is gripping, and the way she lands pointed lines like:
“Never heard such words before”
lands with conviction and emotional precision. That phrasing doesn’t just resonate. It lingers, charged with meaning and intensity.
We felt so embroiled in the song’s message when we heard:
“Baby, why have I never heard these words before? It took so long, way too long. I didn’t need any love. I just needed to be strong.”
This message not only hits with emotional impact, but it also paints a vivid picture through both language and feeling, creating a powerful and memorable listening experience.
What also stood out about MAAME’s performance is her technical command. Her precise control and confident phrasing showcase a level of vocal mastery that pushes the song from excellent to elite. This kind of vocal discipline leaves an indelible mark on the listener and positions her clearly within the ranks of serious professionals.
Equally compelling is the instrumental arrangement, which serves as the perfect frame for MAAME’s voice. The layered musicianship, subtle drum fills, atmospheric claps, and gentle textures feel like they move in sync with her. The instrumentation doesn't just support her vocals; it enhances them, creating a lush and immersive sonic environment. Each element feels deliberate and emotionally in tune.
Finally, we were also thoroughly impressed with the production. Hughie Gavin’s work shines with clarity and warmth, capturing every nuance with care. The result is a smooth, polished track that still feels personal and intimate, as though you're in the room during the performance. Chris Durkin’s co-production adds a dreamy softness and groove that further elevates the track’s emotional tone and sonic texture.
Overall, we were completely blown away by MAAME's creation. Her commitment and artistic depth are evident in every detail. “Beautiful” is a captivating and emotionally rich performance that is certain to draw attention from both listeners and industry professionals.
We were thrilled to have found and experienced this track and absolutely recommend that you do the same.
MAAME’s “Beautiful” is an emotionally immersive triumph—flawlessly produced, vocally spellbinding, and unforgettable.
Originally from Kent and now based in Leeds, MAAME is quickly emerging as a distinctive voice within the UK’s soul-pop scene. Her artistry is defined by a reflective, emotionally driven style that blends sincerity with effortless groove.
Drawing inspiration from the likes of BENEE, Minnie Riperton, and Corinne Bailey Rae, she channels her influences into something uniquely her own. Her sound is intimate, soulful, and strikingly honest.
She’s already made her presence known with a performance at POW Festival in Ramsgate and national airplay on Amazing Radio. Each milestone marks her as an artist with real momentum and something powerful to share.
We’re so excited to have found her and can’t wait to hear more from the incredibly gifted MAAME.
