By: Staff
We heard about Joho’s latest album release, "southside thrill ride," and after listening we have to say, it’s brimming with outstanding work, a true testament to this artist’s ability to craft something exceptional. While we’ve highlighted a few standout tracks, we strongly encourage you to experience the entire release for the full immersive journey.
Joho possesses a distinct sonic identity, seamlessly translating their unique style into compelling, immersive music.
We started with the track "dan marino gran torino" and the opening immediately grabs attention with its shimmering, chime-like guitar tones, setting an ethereal yet inviting tone. The introduction of layered, harmony-driven vocals, enhanced by a subtle reverb effect, adds an atmospheric quality that we found particularly mesmerizing.
Without hesitation, the song launches into a beautifully delivered ballad-style introduction. Joho's velvety smooth vocals are instantly recognizable, marked by a distinctive tone and masterful control. The way they stretch certain lyrics with dynamic vocal embellishments makes for an exhilarating listening experience, drawing the audience in with every note.
These lyrics stood out:
"The way I know you switch it up when you see that I made it / Oh girl, I was your favorite. /
Just know the love is faded"
Then, the magic happens. If this were performed live, the crowd would undoubtedly erupt. The beat drops, but instead of a conventional electronic drop, it feels like an electrifying live drum set crashing in, hard-hitting, punchy, and brimming with energy. The exhilarating drum fills further enhance the sonic impact. At this moment, Joho shifts from heartbroken vulnerability to commanding presence, as though making a powerful declaration.
"Y’all don’t be givin’ a fuck / But me I be carin’ too much."
Suddenly, it’s as if a transformation has taken place before our very ears. The hypnotic rhythm and sheer vocal dexterity demonstrate an undeniable talent that keeps the listener utterly engrossed. Every second is an electrifying ride, blending technical prowess with raw emotion.
Joho's delivery sharpens into piercing, pointed quips that resonate deeply. Lyrically, the track is invigorating, with crisp, articulate verses that demand attention. It’s a masterclass in musical craftsmanship, and we are beyond thrilled to have discovered this talent.
Then, in a brilliantly executed transition, Joho returns to their initial vocal styling, but now with heightened intensity and emotional weight. Meanwhile, the instrumental arrangement swells dramatically, building like an unstoppable tidal wave. The entire musical accompaniment feels as if it's massive synchronized solo, an adrenaline-fueled crescendo that leaves an unforgettable impression.
Continuing to push the limits, Joho delivers an unrelenting performance, pouring every ounce of energy into the song. As it comes full circle, the track elegantly returns to its original ballad-like delivery, demonstrating a deliberate and sophisticated production choice that solidifies the song’s impact.
Next up Joho proves their versatility with "sweet thang," a vibrant, dance-infused track reminiscent of classic ‘80s hip-hop but elevated with a faster tempo and contemporary production. This track explores an entirely different sonic landscape, shifting from the guitar-driven, live instrumentation of the previous song to a polished, funk-inspired groove. The layered harmonies are exquisite, accentuating Joho’s vocal prowess in a way that feels both refreshing and dynamic. A fusion of pop and rap, the track exudes summer anthem energy, with delicate piano flourishes adding a touch of auditory finesse. On paper, this combination might seem unconventional, yet Joho executes it masterfully, making it an undeniable hit.
The listen of "boy meets world" further cements Joho’s genre-spanning capabilities, proving they can conquer any musical style with ease. Venturing into pop, indie, and now hip-hop, Joho delivers a mesmerizing performance, effortlessly riding the beat with an impeccable flow. The cadence is razor-sharp, each word tumbling out in rapid succession, yet maintaining crystalline clarity and a hypnotic rhythm that commands attention.
"The city I grew up in never coming back / My memory ain’t what it was / I gotta stomach that..."
Lines like these, packed with emotion and introspection, forge a deep connection with the listener. Joho's ability to convey both vulnerability and confidence across different genres showcases an artistry that feels both rare and refreshing.
After experiencing the breadth of their talent, we wholeheartedly recommend Joho. This is an artist with limitless potential, and we can’t wait to hear what they do next.
Joho’s evolution as an artist has been nothing short of remarkable. Hailing from Houston, Texas, their journey through music has been defined by fearless experimentation and an ever-expanding sonic palette. Following the success of "Black American Scumbag" in 2023, "southside thrill ride" represents a new chapter, one that is deeply introspective yet undeniably ambitious.
The album delves into themes of identity, personal growth, and societal reflection, weaving intricate narratives around family, relationships, morality, and self-awareness. Joho’s meticulous approach to production, alongside the expertise of collaborator 4D3N, results in a soundscape that is as immersive as it is unpredictable. The inclusion of featured artist IIRIIS further enhances the project’s depth, adding dynamic textures to an already layered experience.
Musically, Joho’s influences are vast and diverse, spanning legends like Stevie Wonder and Lou Reed to modern visionaries such as Kanye West, Baby Keem and Teezo Touchdown. This eclectic inspiration fuels a genre-fluid style that blends hip-hop, alternative rock, R&B, and pop into something wholly original. Their ability to seamlessly transition between melodic introspection and razor-sharp lyrical delivery is a testament to both skill and artistic vision.
What sets Joho apart is their commitment to authenticity. Every note, lyric, and production choice feels intentional, crafted to evoke emotion and provoke thought. "southside thrill ride" doesn’t just mark a milestone in their career, it signals the emergence of an artist unafraid to challenge conventions and embrace the unknown.
With this release, Joho firmly establishes themselves as a force in contemporary music, setting the stage for an exciting future.
You can find this release on any major platform, make sure to playlist, stream, and share "southside thrill ride" by Joho.