In VideColour Unleashes a Thrilling Sonic Rush With “Proximity” in a Blazing, Emotionally Charged Triumph
- STAFF
- Aug 7
- 4 min read
By: Staff
An electrifying display of soul, power, and originality—In VideColour leaves nothing on the table
In VideColour landed in our musical inbox with infectious energy and a punchy, upbeat momentum that immediately hooked us. There's a raw magnetism to this act, and we instantly fell hard for the undeniable charisma and dynamic sound led by Sam Auckland.
“Proximity” opens with a gripping guitar line, tight, fluid, and rich with character, that sets a tone both distinctive and full of drive. As Auckland’s vocals and the rhythm section lock in, the energy surges and builds into a thrilling wave that commands your attention. There’s a spark between the percussion and vocals that creates a kinetic push-pull, making you want to move, tap, or sway along. His vocals feel right up in your face, intimate, soulful, and intense all at once, like he’s singing directly to you with purpose and heart.
Jono Bradbury’s drums stand out as a real highlight. They deliver a driving pulse that lifts the entire track. There’s a natural escalation, like your own heartbeat syncing with the beat, creating a sensation that’s both urgent and electrifying. The track doesn’t just move; it pulses, breathes, and lifts.
Layered behind this is a wash of soaring synths that paint an atmospheric backdrop. It feels downright cinematic, like being caught in an updraft of swirling clouds. The sound design hits hard but with elegance. This proves just how dialed in the production is. Every texture feels deliberate, and every moment is crafted for impact.
“Do you make me smile while we’re dancing circles in denial”
This lyric delivers a glimpse into Sam Auckland’s personality: genuine, emotionally open, and confident in expression. It's a deceptively simple line, but the way it's delivered brings layers of meaning and insight. He manages to channel a sense of sincerity and self-awareness with impressive clarity, packing emotional weight into a few carefully chosen words. It is a standout example of lyrical depth delivered with power.
As the song progresses, the guitar and drum fills become even more thrilling. Auckland’s vocals stretch wide as if being launched across miles of sonic space. The glowing sensation of the entire arrangement continues to bloom. Just when you think the peak has hit, you're caught off guard by an explosive musical surge that sweeps you right off your feet. This next movement of the track is full of fire, driven by a beat that refuses to quit and a vocal delivery that pushes to exhilarating heights. In these moments, it’s impossible not to feel completely immersed in In VideColour’s world.
“And these lines on my face from smiling like a clown”
This lyric lands like an iconic snapshot that is instantly memorable. The picture it paints is vivid and familiar, making you feel like you’re in on a private moment with Auckland. There’s something profound in how this intimacy is shared without ever tipping into vulnerability. Instead, it feels like a connection. That connection, his ability to make you feel seen and involved, is a massive part of what makes him so compelling.
The outro section of “Proximity” delivers a triumphant instrumental. A dramatic interlude gives way to a fiery guitar solo and an explosive drum face-off that feels like a celebratory release. It is euphoric, addictive, and it leaves you wanting more.
We couldn’t get enough of In VideColour and this latest release. The creativity, the energy, the fearless emotion, it all lands beautifully. Every second of the track is packed with intention, and we devoured it.
The production is top-tier. The clarity of the mix allows each element to breathe without losing cohesion, and Auckland’s vocals are perfectly placed. They command attention without overpowering. Everything feels polished but never overworked. There’s still plenty of rawness and edge, and that balance is what makes it feel real.
This level of talent suggests a huge future for Sam Auckland and In VideColour. We’re all in for the journey. Be sure to dig into the full catalog, it’s packed with even more to love.
In VideColour’s “Proximity” is a stunning masterclass in energy, depth, and unforgettable performance
In VideColour is the sonic brainchild of Sam Auckland, a multi-instrumentalist, vocalist, and songwriter whose creative direction drives the project’s distinctive voice. With a gift for merging textured instrumentation and emotionally charged performance, Auckland crafts music that feels both intimate and expansive. “Proximity,” one of several standout releases from the past year, showcases not only his skill as a writer and performer but also his instinct for arrangement and production.
Joined by drummer Jono Bradbury and a rotating group of collaborators, Auckland strikes a compelling balance between lush, high-fidelity soundscapes and raw, lo-fi textures. The result is a sound that’s as immersive as it is personal. Their inclusion in the ‘Come As You Really Are’ exhibition in Barnsley further underlines their growing resonance beyond the studio.
We’re so excited to have found and can’t wait to hear more from the absolutely electric In VideColour!
